As the publisher of a blogging advice website, I pay close attention the evolution of corporate communications. I also keep tabs on how CEOs are using their blogs, just for ideas and inspiration.
Because of this exposure to CEO blogging, I can tell you that the most commonly asked question on the subject is, “Should a [...]
CEO Blogs | brandon | 
January 24, 2009 11:22 am | 
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Stop me when this sounds familiar. You’ve created a new blog for your business, as a way to attract customers online. Now you’re ready to start your blog marketing program to kick things into high gear.
The only problem is, you’re not sure where or how to begin. This guy says one thing, that guy says [...]
Blog Promotion | brandon | January 23, 2009 4:23 pm | Comments (0)
What is a blog site and how do I build one? This is a common question I get from readers, so I thought I would create a short tutorial on the subject. Here’s how to create a blog site and (more importantly) use to grow your business.
Technical Matters | brandon | January 18, 2009 3:55 pm | Comments (0)
Here’s a common question I get by email: “I already have a website and I want to add a blog onto the site. How do I add a blog to my existing website domain?”
This process varies based on the blogging program you are using. So in this tutorial, I’ll focus on the WordPress method for [...]
Technical Matters | brandon | November 18, 2008 9:31 am | Comments (0)
According to his website, Mike Van Bergen is an Internet marketing veteran. In truth, he steals articles from other people and passes them off as his own work, in an attempt to make himself seem like an expert. It’s an ugly example of online copyright infringement — a despicable practice that has gotten completely out [...]
Blog Writing | brandon | November 7, 2008 4:48 pm | Comments (0)
Here’s a blog promotion recipe for failure a lot of folks insist on using:
Create a mediocre blog that doesn’t offer anything original, useful or insightful … and then wear yourself out trying to promote it.
I’ve seen this blog promotions “strategy” time and time again, and I’ll never understand it. Here’s a much better way to [...]
Blog Promotion | brandon | October 20, 2008 4:46 pm | Comments (0)
Article Summary: What do you get when you combine a business blog with good rankings in Google, Yahoo and other search engines? A steady stream of business leads!
I’m sitting in a hotel room in Houston, Texas, on a lunch break from an Internet marketing seminar. I’ve just logged into my webmail account to find a [...]
Blog SEO | brandon | October 10, 2008 2:59 pm | Comments (0)
Business blogging offers plenty of benefits to those who use it. It adds value to your website. It expands your web presence, increases your search engine visibility, encourages interaction from readers, drives more traffic to your site … the list goes on.
But it’s not always easy. Sometimes writer’s block rears its ugly head, bringing your [...]
Blog Writing | brandon | September 27, 2008 12:54 pm | Comments (0)
This blogging advice article is written specifically for small business owners who want to get more business via the Internet. If you have been considering a blog for your business, but you’re not sure what to do with it, this blogging advice is for you.
What should I be blogging about?
This is the first question most [...]
Blogging Tips | brandon | September 13, 2008 10:52 am | Comments (0)
I’ve often written about how the media drives online search patterns, and how bloggers can capitalize on this in order to increase their traffic levels. Here’s a prime example of that, wrapped up in a weird story about a Sarah Palin birthmark on a cow in Texas.
Today, I was doing some research to track the [...]
Blog Strategy | brandon | September 8, 2008 4:34 pm | Comments (0)