What is Web 2.0, and what does it have to do with corporate communication? As it turns out, many companies are asking questions like this.
Clearswift, a content security company, conducted a survey of 939 corporate decision-makers on matters related to corporate blogging, social media and other aspects of the so-called Web 2.0. The full details [...]
Web 2.0 | brandon | 
May 10, 2007 8:28 am | 
Comments (0)
eMarketer.com has an interesting story today about Web 2.0 communications within corporate America — specifically, how companies are using applications such as the corporate blog to have improve their communications programs.
It also cites data from a study of corporate communications folks, regarding their use of social media tools such as blogs and social networks. For [...]
Blog Strategy, Web 2.0 | brandon | May 1, 2007 7:08 am | Comments (0)
What the heck is “Web 2.0,” and why should a CEO or other corporate communicator care about it?
I’ve tried to offer some insight into these and other questions by creating, in essence, a CEO’s guide to Web 2.0. We will look at some key applications of the Web 2.0 universe — blogs, forums, networks and [...]
Web 2.0 | brandon | February 28, 2007 10:22 am | Comments (0)