A recent article at iMediaConnection.com talks about corporate blogging in general, and the blogs of GM, Sun Microsystems and Wells Fargo in particular.
One particular part of this article rings true for me, when the author states:
“The best corporate blogs shed their corporate happy talk and speak to people in the same tone and manner [...]
Alan Meckler, CEO of JupiterMedia, got some coverage recently for using his blog to openly discuss down trends in the company’s stock.
Regardless of where you sit on the blogging fence, you have to admire the man’s honesty. Just look at the frank, anti-sugar-coating manner in which he opens the blog post:
“Seeing your stock price get [...]
If corporate blogs were a popularity contest, I’d vote for The Bovine Bugle. The Bugle is written by “Farmer Jonathan” at Stonyfield Farms, a Vermont-based provider of organic dairy products.
In my opinion, a corporate blog should strive to tear down walls (real or perceived) between company and customer. But so many corporate blogs miss this [...]
Blogs in the News, CEO Blogs, Corporate Blogs | brandon | 
December 2, 2006 4:39 pm | 
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