Business Blog Advice

Today I was contacted by a guy name Eric Thom from RSS Applied (www.rssapplied.com). They are some kind of blogging company that sells “internet visibility systems,” whatever that means.

I wanted to share my experiences with this person from RSS Applied (www.rssapplied.com) so you will know what kind of company they are, should they contact you about their services.

It all started when Eric Thom from RSS Applied sent me an unsolicited email that was short to the point of being both cryptic and rude. I replied to ask what he meant, explaining that his short email was a bit confusing. He replied in an equally curt and abrasive way. So I politely recommended he get a book on business communications — I do what I can, after all.

That led to a series of insulting “attack” emails with content such as this:

“Those phrases you speak of are a joke to get ranked for number 1, your design is from th stone age number 2, and fiianlly Frankly graigslist would be a step from what content we see on your tiny site. Nice talking to you Farmer, must suit you, farmer.” [Sent from Eric Thom of RSS Applied]

> ——– Original Message ——–
> Subject: [SPAM] Re: [SPAM] Re: blogging
> From: “Eric Thom”
> Date: Thu, March 15, 2007 4:45 pm

All typos have been left intact as not to misrepresent Mr. Thom.

This kind of personal attack bothers me a great deal. Not because I’m the least bit intimidated by a 12-year-old posing as a business man, but because this company (RSS Applied) claims to be in the business of communications. They claim to be experts in blogging, blog content, etc.

I don’t know about you, but RSS Applied isn’t the kind of company I would want giving me communications advice … unless the name of the lesson was “Insults 101.”

I don’t like to bring negativity into this blog. But I realize that most of my readers are regular bloggers, so there’s a good chance this company (RSS Applied) will contact you about their services. I only want to share my brief but distasteful experience with RSS Applied so you’ll have an idea of who you’re dealing with, should they ever pitch their services to you.

Legal Disclaimer: I make no other assertions or claims about RSS Applied (www.rssapplied), aside from sharing the abusive emails I have received from them.

~Brandon

The first week of March, there will be a new e-book that you can download right from this website. The book is called The Triangle System: Blogging Your Way Up the Search Engines, and the title pretty much says it all.

This book is more of a training manual than general blogging book. Specifically, it will teach you a three-part publishing system with the power to drive your blog / website up the search engine ranks.

There are no tricks or deception to this strategy. Just a solid technique for publishing quality content onto the web … and be rewarded with excellent search engine position.

People First, Search Engines Second
One of the main premises of this book is the notion of “people first and search engines second.” Anyone who knows me is familiar with this expression, because I use it a lot. In this book, I will teach you to create a blog-based resource that your target audience will love. The fact that this system will also improve your search engine ranking is just icing on the cake.

A Corporate Blogging Resource
This book will benefit anyone involved with corporate blogging, whether it’s a staff writer maintaining a portion of the company’s blog, or a CEO running his or her own blog. After all, anyone involved in business can benefit from increased exposure. Right?

This book is in the final edit stage and will be online soon. I’ll post it right over there in the right-hand column. Trust me, if you’re involved in corporate blogging in any way, shape or form … you don’t want to miss this book.
~Brandon

I just posted a new article about corporate blogging, written by Kari White. It’s a well-written laundry list of blogging practices that will keep readers coming back to your blog, time and time again.

An excerpt:

“Making your blog into a blatant marketing campaign is a bad idea. Customers are looking for real answers and honest opinions. They will pick up on insincerity instantly. Use the blog for what it’s for, transparency.”

Article: Corporate Blogging: 7 Best Practices