by Brandon Cornett
What do you need when launching a business blog? Well, lots of things really. The necessary “ingredients” will vary from one business blogger to the next. In fact, entire books have been written on the subject of launching a blog.
So instead of rehashing what’s been written before, I’ll offer what I feel are [...]
Blog Strategy | brandon | 
August 3, 2007 4:13 pm | 
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by Brandon Cornett
Most business blogs are created around a certain objective. This objective usually involves visitors taking some form of action – reading, clicking, subscribing, downloading, purchasing, etc.
You can increase the chance people will perform the desired action by making it very easy for them. In web terminology this is known as usability, and it [...]
Blog Strategy | brandon | July 26, 2007 4:18 pm | Comments (0)
by Brandon Cornett
The business blog can take many forms and support many objectives. That’s part of the beauty of using a blog for business purposes. But sometimes the many uses of a business blog can overwhelm aspiring bloggers, making it hard to decide on a particular blogging strategy.
If you have been meaning to start your [...]
Blog Strategy | brandon | July 25, 2007 10:09 am | Comments (0)
Inbound links are important for good search engine ranking / blog visibility. An inbound link is simply a link from another blog or website to your business blog. Creating resources is a good way to acquire inbound links. When I say “resource,” I mean something truly helpful and informative that other bloggers would like to [...]
Blog Strategy | brandon | July 19, 2007 1:26 pm | Comments (0)
If you’re looking for ways to personify your company by showcasing the people within it, look no further than the corporate blog. Business blogs, corporate blogs, CEO blogs … these are all great tools for showing the personal side of your company (and, by extension, evoking a personal connection from readers and customers).
Take the Kodak [...]
Blog Strategy | brandon | May 18, 2007 5:02 pm | Comments (0)
eMarketer.com has an interesting story today about Web 2.0 communications within corporate America — specifically, how companies are using applications such as the corporate blog to have improve their communications programs.
It also cites data from a study of corporate communications folks, regarding their use of social media tools such as blogs and social networks. For [...]
Blog Strategy, Web 2.0 | brandon | May 1, 2007 7:08 am | Comments (0)
I was just over at CEO Blogger’s Club and found a great post from December 2005.
It’s a good overview of the challenges CEOs face with blogging, and also offers some good technical instruction on the many aspects of blogging. This latter part worth reading not just for CEOs, but for anyone who wants to understand [...]
Blog Strategy | brandon | April 2, 2007 6:41 am | Comments (0)
Many CEO and corporate bloggers realize the intangible, immeasurable benefits of blogging. In fact, these are often the reasons they blog in the first place.
They know that a first-rate business blog can improve their customers’ perception of the company, increase trust, foster interaction and more. And while these things may not be directly measurable, they [...]
Blog Strategy | brandon | March 15, 2007 8:40 am | Comments (0)