Setting Up a Blog to Support a Print Magazine

Reader Question:
I’m interested in establishing a blog for the magazine I work for. The magazine deals with local government in Ireland and is sent to people within the relevant sector. I’d like to increase its profile and one way I’m looking at that is by creating a blog relevant to the magazine.
I don’t anticipate any [...]

Sarah Palin Pictures - And a Cow With a Weird Birthmark

I’ve often written about how the media drives online search patterns, and how bloggers can capitalize on this in order to increase their traffic levels. Here’s a prime example of that, wrapped up in a weird story about a Sarah Palin birthmark on a cow in Texas.
Today, I was doing some research to track the [...]

Top 3 Reasons Business Blogs Fail

by Brandon Cornett
Here today, gone tomorrow. It seems that’s the lifespan of many business blogs these days. The blog goes up, it fails to deliver the desired result, and the blog is abandoned. It’s an endless cycle of waste.
Wasted time, wasted energy and, in come cases, wasted money!
In order to break out of this cycle [...]

Business Blogging Bible

Through my highly advanced powers of mathematical computation, I’ve just realized that the online booklet, The Business Blogging Bible, is about 50% complete.
Six of the twelve sections are done — including the following topics:

Planning your business blog
Creating your business blog
Design considerations
Increasing usability
Writing blog content
Optimizing the blog for search engine visibility

I’ve just started on the next [...]

Work at Home Blogs - The New American Dream?

Working at home has become one of the hottest topics online. There are hundreds of websites and forums created for people who want to work from home full time.
The latest manifestation of this trend is the so-called “work at home blogs” and the bloggers who operate them. In truth, the concept of blogging for a [...]

Company Blogs 101 - How to Begin

by Brandon Cornett
A company blog can help you expand your company’s presence online, which in turn can help you attract new customers and generate business via the Internet.
That sounds great. But how do company blogs work? And more importantly, how can you use your company’s blog to achieve the best possible results?
The Company Blog [...]

Creating a Business Blog - Understanding the Benefits

Creating a business blog takes time and effort. But like everything else in business, you get out of it what you put into it. In this blog post, I’d like to motivate you toward creating a business blog by explaining the key benefits of blogging.
Creating a Business Blog - What are the Benefits?

Easy to Publish [...]

Blogging for the Right Business Reasons

Business owners often ask me the question, “Should I create a business blog?” And I usually respond with another question: “Do you want to start blogging?”
I don’t mean to come off like a Zen riddle here, but it’s a very legitimate question to ask. My point is this. Many business owners feel the need to [...]

Using Freebies to Increase Blog Traffic

Anyone with a business blog can benefit from additional traffic. If your blog is a sales tool, then additional traffic means more sales. If your blog is a branding tool, then additional traffic means greater brand awareness.
You get the idea.
Doing something noteworthy is the best way to increase traffic to your business blog. When you [...]

How to Captivate Your Blog Readers

A business blog is only as good as the content it offers, which means the blog is only as good as its author.
If you really want your business blog to be a success, you have to work hard to captivate your readers with quality content. This will keep them on the blog longer, make the [...]