How to Optimize Your Blog Content for Search Engines

Every business blogger can benefit from good search engine visibility. Whether you use your blog for public relations or direct sales, you need to understand the basics of search engine optimization (SEO).
So in this lesson, I’m going to tell you how to optimize your blog content for better rankings in the major search engines.
In order [...]

Tweaking Your WordPress Title Tags for Better Rankings

Summary: In this “blogtorial” I’ll explain why the title tags on your blog posts are important for search engine visibility, and I’ll show you how to tweak your WordPress template in order to optimize your title tags for better rankings.
Note: Before we go any further, I should specify that this blogtorial is intended for people [...]

Is a CEO Blog Right for Your Company?

As the publisher of a blogging advice website, I pay close attention the evolution of corporate communications. I also keep tabs on how CEOs are using their blogs, just for ideas and inspiration.
Because of this exposure to CEO blogging, I can tell you that the most commonly asked question on the subject is, “Should a [...]

Business Blog Marketing - Step 1: Do Something!

Stop me when this sounds familiar. You’ve created a new blog for your business, as a way to attract customers online. Now you’re ready to start your blog marketing program to kick things into high gear.
The only problem is, you’re not sure where or how to begin. This guy says one thing, that guy says [...]

How to Create a Blog Site for Your Business

What is a blog site and how do I build one? This is a common question I get from readers, so I thought I would create a short tutorial on the subject. Here’s how to create a blog site and (more importantly) use to grow your business.