Blogging Advice for Small Business Owners

This blogging advice article is written specifically for small business owners who want to get more business via the Internet. If you have been considering a blog for your business, but you’re not sure what to do with it, this blogging advice is for you.

What should I be blogging about?

This is the first question most small business owners ask about blogging. What should I write about? My advice is to write about topics that (A) interest you and (B) related to your business in some way. This may seem like an obvious bit of blogging advice, but you’d be surprised at how many bloggers choose the wrong topics for their blogs. If you don’t choose a topic that interests you, you’ll be more inclined to fall behind on your blogging schedule. If you choose a topic that’s not related to your business, you’re defeating the whole purpose of business blogging.

It will help if you create a blog plan before getting started.

How often should I blog?

As often as you can, without neglecting the other aspects of running a business. The benefits of blogging are cumulative in nature. Search engine visibility, traffic levels, buzz, popularity — these things will happen over time, not right away. So my best blogging advice on frequency is to do it as often as you can. That might mean once a day, three times a week, or once a week. Just find a schedule that works for you and go for it!

How should I organize my blogging topics?

It’s best to limit the number of categories you have on your blog, to prevent readers from being overwhelmed by a huge list. By “categories,” I’m referring to the way you group your blog posts. For example, on this blog I have a handful of categories listed in the sidebar area. Every post I make falls into one of these main categories. This gives readers an easy way to search through the blogging I’ve done in the past.

Learn more about blog usability

What writing style should I use when blogging?

Use your own style, even if you don’t think you have one. Be yourself. This is the best blogging advice I can give you, because it will make the writing process easier and the end-product better. If you need help coming up with topics, use a keyword research tool like WordTracker and enter the name of your products / services. This will give you a list of phrases and topics people are searching that pertain to your business. Great for blogging material.

How should I promote my small business blog?

First, list your blog in our directory and a handful of other directories. These links will help with your long-term search engine visibility. You can also consider submitting a press release online, if you think your blog is newsworthy. Find other bloggers within your industry and network with them.

Here are hundreds of additional tips for promoting your blog.

I hope you found this short burst of blogging advice helpful, and I wish you all the best with your small business blogging efforts. Surf around this website for a while, and you’ll find literally thousands of additional tips and tools that might help you.