Use a Genuine Blog Writing Style

This post is part of our blogging tips series for business bloggers.

“At the end of the day, we must learn to think outside the box and leverage our knowledge capital to come up with value-added solutions that are robust and scalable.”

Do you hate this kind of buzzword-driven gibberish as much as I do? Well, guess what. We are not alone. This kind of language has only one purpose — to impress the reader / listener with the speaker’s / writer’s grasp of corporate lingo. It is NOT, however, an effective way to communicate.

Nor does this kind of writing style have any place on your business blog.

Look at the most successful business blogs online today (the ones with the most traffic, the most comments, and the most buzz). One thing they have in common is the blogger’s ability to speak plainly, as if speaking to a friend. Their blog writing styles may vary, but they all get to the point quickly. Of course, this isn’t the only reason these bloggers do well. You also need something interesting to say. But saying it clearly and effectively certainly helps!

The Elements of Style is a writing guidebook that’s popular among fiction writers. But many of the lessons can be applied to blog writing as well. For example, take a look at one of my favorite gems, the call to omit needless words. In the before-and-after examples, you can easily imagine corporate jargon being revised in the same way. And so much the better!

Your business blog has the potential to break down walls between you and your audience. In turn, this can help you attract new customers and grow your business beyond your expectations. But your blog will not succeed in this way if it’s full of corporate speak.

We all have different blog writing styles because we are all individuals. I’m not saying we should all think, write and communicate the same. I’m saying that people will respond to your blog more favorably if you strip away the “fluff” and speak to them like a human being. That’s the essence of a strong blog writing style.

Related tips: Writing Clearly and Simply