Choose the Best Writer for Your Company Blog

This post is part of our blogging tips series for business bloggers.

If you are a one-man or one-woman business, then the choice for blog writer is an easy one. You’ll have to do it yourself (our outsource it to a blog writing service). In this case, you may ask yourself if blogging is even right for your business to begin with.

But what if you are part of a larger organization? For example, let’s say you are the marketing / communications person for a company of 150 people, and you want to start a company blog in order to grow your web presence and attract new business. In that case … who is going to write the blog?

I ask this question, because you have many candidates to choose from in a business of this size. So it’s important to choose the right person (or people) for the job.

Who you choose to write your company blog is an important consideration, because the writer alone will determine the blog’s success or failure. Sure, it helps to have something interesting to talk about on a company blog — like a truly popular product or service. But in the end, it’s the blog author who makes it sink or swim.

• The person chosen to write your company blog must:
• Be passionate about the company
• Be a decent writer
• Be enthusiastic about the idea of blogging

These are the absolute essentials for your blog writing candidate. You probably have a few criteria of your own in mind.

If you choose the wrong person for the job of maintaining the company blog, it will be off to a shaky start from the beginning. But if you take the time to find the ideal candidate, you will have much greater success. It may surprise you to find out who is up for the job.