Business Blog Advice

Business owners often ask me the question, “Should I create a business blog?” And I usually respond with another question: “Do you want to start blogging?”

I don’t mean to come off like a Zen riddle here, but it’s a very legitimate question to ask. My point is this. Many business owners feel the need to create a business blog simply because others in their industry are publishing blogs. That is the wrong reason to create a business blog.

Blogging takes work and dedication, and it goes a lot easier if you really want to blog. On the other hand, if you create a business blog simply because others are doing — and you lack the passion and purpose needed for an effective blog — than you will face an uphill battle from the start.

Good Reasons to Create a Business Blog

• You love to write and wish to apply that skill toward your business development.
• You have something informative, interesting or helpful to share with others.
• You have a lot of information at your fingertips that could be put to good use through an online publishing channel.
• You want to start an online conversation with your audience.

These are all good reasons to create and manage a business blog. But creating a blog just because the other guys and gals are doing is a bad idea. Trust me.