Business Blog Advice

Anyone with a business blog can benefit from additional traffic. If your blog is a sales tool, then additional traffic means more sales. If your blog is a branding tool, then additional traffic means greater brand awareness.

You get the idea.

Doing something noteworthy is the best way to increase traffic to your business blog. When you write, or create, or offer something noteworthy, people will start talking. And they’ll start blogging … and linking … and sending more traffic your way.

Best of all, this technique is based on a simple principle of proportionality. The more noteworthy your act, the more buzz it will create.

Case in point, I recently completed a 130-page web marketing book for lawyers (in support of a law firm marketing website I own), and I’m now giving the book away for free. The website’s blog features a virtual cover of the book with a big “download for free” link beneath it.

I’ve also started to actively promote the book through various channels, including via online press release. This press release on the lawyer marketing book went out today, as a matter of fact.

What’s my point?

To those in the legal industry, this is something noteworthy. It’s an Internet marketing training guide, full of helpful tips and resources … and it’s free. This will help me generate buzz, inbound links to my blog, traffic to my blog, etc.

Now ask yourself, “What can I do that’s noteworthy? How can I get people’s attention in a way that increases my blog traffic? What will get my audience excited?”

Answer these questions, and you’ll have identified your path to increased blog traffic. Then all you have to do is follow that path.

Good luck with your business blogging adventures!