Create a Blog Series for Traffic and Visibility

Inbound links are important for good search engine ranking / blog visibility. An inbound link is simply a link from another blog or website to your business blog. Creating resources is a good way to acquire inbound links. When I say “resource,” I mean something truly helpful and informative that other bloggers would like to share with their readers (by way of linking to the resource).

An informative blog series is one type of resource you can create. If the series is exceptionally entertaining, engaging or educational, other bloggers in your niche / industry will be likely to point it out to their readers (often with a direct link as well). This can increase your business blog’s traffic and visibility.

Example of a Blog Series
There are endless ways you could create a series for your business blog. Start with a topic you know a lot about, and then break that topic into a lot of “bite-sized” chunks. For instance, I publish a real estate blog. Over the past few months, I’ve been using it to educate real estate agents on successful blogging.

As a result of these efforts, my series on real estate blogging / Internet marketing has helped me acquire inbound links, blog traffic, and even a few clients along the way.

Ask yourself: “What aspect of my business do I know a lot about? Which topics are most interesting to my target audience? How can I divide my knowledge into a logical series of blog posts that my audience would find helpful?”