Optimize Blog Titles for Online Visibility

Search engines also pay a lot of attention to the title element of each web page / blog post. When you create a title for your blog post, the title also becomes the HTML title element of that page. When you are looking at a web page, you’ll notice a short title up in the blue bar at the top of your browser window. This is the title element, and search engines use this title to understand more about your page content.

The title element also appears in search engine results pages (SERPs), above the description and URL for each listing. So in this capacity, the title must be well written, descriptive and enticing. Remember, if your business blog appears on a search engine results page, there will be nine other listings on that page as well. So you have a 1-in-10 chance of getting the click-through. Your title will play a big role in that.

Fortunately, most blog programs take the title you assign to each blog post and automatically convert it into the page’s title element. So you don’t have to think about the web coding side of things. You just write a great title, and the blog program will handle the coding for you.

This all might be a bit confusing, but here’s the important thing to remember. The title you give your blog post is important for search engine visibility. So it should be descriptive, accurate, and filled with keywords and phrases.