Elsewhere on this blog, you’ve heard me stress the importance of writing helpful or interesting content on your business blog. In this post, I’d like to offer some specific tactics that go beyond this basic premise.

Tips for Business Blog Writing 

  • Write in your own voice. Don’t try to impress people with your vocabulary. The best blogs convey quality information in a conversational style.
  • Write each blog post so it can stand on its own. Each post should offer value on an individual level (in addition to being  part of a greater whole).
  • Include your key phrase in blog post titles (when applicable) and throughout the body of your post. Do this in a natural way — avoid keyword overuse, or “stuffing.”
  • Link between blog posts as needed to help readers navigate and find related information.
  • Whenever possible, use keywords in your hyperlinks to make them more descriptive for people and more effective for blog visibility / SEO.
  • Include a brief call-to-action at the end of posts, when applicable. “To learn more about this new service, please email us at…”
Post Info: Wednesday, July 18th, 2007 | Blog Writing | brandon