How Blog Usability Increases Readership

by Brandon Cornett
Most business blogs are created around a certain objective. This objective usually involves visitors taking some form of action – reading, clicking, subscribing, downloading, purchasing, etc.
You can increase the chance people will perform the desired action by making it very easy for them. In web terminology this is known as usability, and it [...]

5 Strategies for Business Blogging

 by Brandon Cornett
The business blog can take many forms and support many objectives. That’s part of the beauty of using a blog for business purposes. But sometimes the many uses of a business blog can overwhelm aspiring bloggers, making it hard to decide on a particular blogging strategy.
If you have been meaning to start your [...]

Blog Marketing - 5 Ways to Use a Blog for Marketing

by Brandon Cornett
1. Better Search Engine Ranking
Search engine visibility is a big part of online marketing. Thus, it’s also a big part of blog marketing. The goal of blog SEO (search engine optimization) is to improve your blog’s ranking in major search engines, which will also increase your blog’s traffic, readership and interaction levels. [...]

Behold, The Small Business Blog

Small businesses are sometimes at a disadvantage when it comes to marketing. But there’s a “secret weapon” that small business owners can use to tip the scales back in their favor. It’s the small business blog, and you’ll learn all about in this blog post.
Like any business, the small business needs to get the word [...]

Create a Blog Series for Traffic and Visibility

Inbound links are important for good search engine ranking / blog visibility. An inbound link is simply a link from another blog or website to your business blog. Creating resources is a good way to acquire inbound links. When I say “resource,” I mean something truly helpful and informative that other bloggers would like to [...]

Blog Writing Guidelines

Elsewhere on this blog, you’ve heard me stress the importance of writing helpful or interesting content on your business blog. In this post, I’d like to offer some specific tactics that go beyond this basic premise.
Tips for Business Blog Writing 

Write in your own voice. Don’t try to impress people with your vocabulary. The best blogs [...]

Optimize Blog Titles for Online Visibility

Search engines also pay a lot of attention to the title element of each web page / blog post. When you create a title for your blog post, the title also becomes the HTML title element of that page. When you are looking at a web page, you’ll notice a short title up in the [...]

Optimizing Blog Posts for Search Engine Visibility

We begin this lesson with a reminder that readers come first, and search engines second. When posting new content to your business blog, try to create something of value for the reader. Try to create blog posts that are interesting, helpful, entertaining or otherwise engaging. Do this, and half the search engine “battle” is [...]

How Do Blogs Work?

Different blog programs have different features, but they all do essentially the same thing. They convert your text into an HTML web page (known as a blog post) at the click of a button. You simply type your blog post, add links or images as desired, and click a “Publish” button. The blog application will [...]

Upcoming Resource on Business Blogging

We have not disappeared.
We are just overhauling the mission of this website to make it more useful to you, the reader.
Coming in August — more business blogging tips than you can shake a stick at. Writing, design, technical matters, bells and whistles, and then some.
Be back soon!
~Brandon