Business Blog Advice

If you’re looking for ways to personify your company by showcasing the people within it, look no further than the corporate blog. Business blogs, corporate blogs, CEO blogs … these are all great tools for showing the personal side of your company (and, by extension, evoking a personal connection from readers and customers).

Take the Kodak blog for example. Here’s a great post that shows what I’m talking about. Here you have a person (the post’s author) writing about another person (the designer in the spotlight) to a large group of people (the blog’s readers). Suddenly, Kodak is not just a large corporation. They are collection of people with passions and opinions, just like the rest of “us.”

These days, it seems the larger a company becomes, the more impersonal it gets. Consumers think of large corporations as single-minded entities, not as a collection of people. Anything you can do to change this perception is a win for your organization. How are you using your corporate blog to accomplish this?

~Brandon