More Public Communication - How Business Blogs Deliver

eMarketer.com has an interesting story today about Web 2.0 communications within corporate America — specifically, how companies are using applications such as the corporate blog to have improve their communications programs.

It also cites data from a study of corporate communications folks, regarding their use of social media tools such as blogs and social networks. For instance, “public blogging by Fortune 500 firms has actually doubled since April 2006.”

Read the article here