If you’re looking for ways to personify your company by showcasing the people within it, look no further than the corporate blog. Business blogs, corporate blogs, CEO blogs … these are all great tools for showing the personal side of your company (and, by extension, evoking a personal connection from readers and customers).
Take the Kodak [...]
Blog Strategy | brandon | 
May 18, 2007 5:02 pm | 
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What is Web 2.0, and what does it have to do with corporate communication? As it turns out, many companies are asking questions like this.
Clearswift, a content security company, conducted a survey of 939 corporate decision-makers on matters related to corporate blogging, social media and other aspects of the so-called Web 2.0. The full details [...]
Web 2.0 | brandon | May 10, 2007 8:28 am | Comments (0)
eMarketer.com has an interesting story today about Web 2.0 communications within corporate America — specifically, how companies are using applications such as the corporate blog to have improve their communications programs.
It also cites data from a study of corporate communications folks, regarding their use of social media tools such as blogs and social networks. For [...]
Blog Strategy, Web 2.0 | brandon | May 1, 2007 7:08 am | Comments (0)