Business Blog Advice

I was just over at CEO Blogger’s Club and found a great post from December 2005.

It’s a good overview of the challenges CEOs face with blogging, and also offers some good technical instruction on the many aspects of blogging. This latter part worth reading not just for CEOs, but for anyone who wants to understand how the technical advantages of blogging can bring results in your communications program.

Here’s an excerpt where the author, Linda Zimmer, is explaining the benefits of tagging:

Now, by simply being able to scan through your tags, you are giving everyone in your organization a window into not just who you are, but the things that drive you, your decisions and your vision. How much more impactful is this than your once a year or quarterly address; or your blog posts that are, by their nature, excruciatingly narrow?

Read the full post here