Business Blogging Advice
If you're looking for business blog tips and advice, you've come to the right place. Learn how to create a company blog and use it effectively!
Does a CEO Need a Blog Consultant?
I know that blog consulting is big business for some, and I say all the power to them. But I’ve often wondered, does the average CEO really need a blogging consultant?
This is one of those questions that probably can’t be answered across the board. But if you asked me, I’d say no, in most cases a CEO does not need a corporate blogging consultant. Here’s my reasoning…
I think the whole point of a blog is to speak as yourself, not as somebody who has been coached. I think CEOs who want to start blogging can benefit from a simple, 5-part plan:
- Read some other CEO blogs for ideas on usage.
- Establish some basic legal guidelines as not to anger shareholders.
- Establish a purpose for the blog (customer communications, sharing insight, news distribution).
- Have the IT team set up your new CEO blog.
- Start blogging. Write what you feel you should write. Forget about the media.
And if search engine visibility is a priority for the newly blogging CEO, he or she can always download my blogging guide to get the extra benefits of search engine boost.
~Brandon
1 Comment so far
Leave a reply
Brandon,
I read this particular post with more than just casual interest. I have had a blog now for a couple of years, and I have to admit that on more than one occasion I have thought it would really be nice to have someone to consult with me on topics, etc.
Part of my understanding as to why CEOs are encouraged to take up blogging is that by expressing their thoughts it helps people both in and outside of the enterprise to get a feel for the CEO as a real person and as such their true personality and values and presumably how these and other attributes translate to the business they represent. That result happens if they follow your advice on step 5 of your blogging plan.
Maybe the fact that I don’t post something every day makes me something other than a true member of the blogosphere, but when I see or hear about something where I feel I have an opinion to express, when people read it, particularly if they have followed the blog over time, they would recognize that I really was the author (mistakes and all) and that no one ghost wrote it for me or even consulted with me on the subject or the content.
Be it customer or colleague, I think people are entitled to expect “real.”
P.S. And since your post is directed at large corporations where they can afford consultants on such issues, those of us at small companies don’t have to worry about if we need one or not.