Does a CEO Need a Blog Consultant?

I know that blog consulting is big business for some, and I say all the power to them. But I’ve often wondered, does the average CEO really need a blogging consultant?

This is one of those questions that probably can’t be answered across the board. But if you asked me, I’d say no, in most cases a CEO does not need a corporate blogging consultant. Here’s my reasoning…

I think the whole point of a blog is to speak as yourself, not as somebody who has been coached. I think CEOs who want to start blogging can benefit from a simple, 5-part plan:

1. Read some other CEO blogs for ideas on usage.
2. Establish some basic legal guidelines as not to anger shareholders.
3. Establish a purpose for the blog (customer communications, sharing insight, news distribution).
4. Have the IT team set up your new CEO blog.
5. Start blogging. Write what you feel you should write. Forget about the media.

And if search engine visibility is a priority for the newly blogging CEO, he or she can always download my blogging guide to get the extra benefits of search engine boost.

~Brandon