Business Blog Advice

In a very short time, Bill Marriott seems to have hit his blogging stride. I get the impression he is a man with a lot to say, and man who has embraced his new medium with passion.

In a recent post on his blog, Bill shares another inside look at the people and programs of Marriott Hotels. This time, it’s the disabilities program the hotel operates. But what I like about Bill’s blog (and his style of open communication in general) is that he doesn’t stop by saying “We employ people with disabilities.” He breaks it down to the individual people and stories that make up the program.

Bill is a good story teller. I don’t mean “story” in the sense of lying. I mean story in the sense of real things happening to real people, and later recounted in an honesty and enthusiastic way. He also encourages his staff to come onto his blog once in a while to tell their stories, which I’ve covered before.

A good, honest story goes a long way in today’s corporate world. I think a lot of companies would benefit from taking note of Bill’s ability to tell a good story about good people … one that he believes in.

Seth Godin wrote an entire book on the subject of The Power of Telling Authentic Stories in a Low-Trust World. If you like this blog post, you should check out his book.

~Brandon