Business Blog Advice

Blogging isn’t easy. I’ll be the first to tell you that.

Or let me clarify that statement. Blogging well isn’t easy. Anyone can pound out content like a monkey and call themselves a blogger. [On a side note, I'm sure that somewhere in the world, there is an actual monkey who blogs.]

But when it comes to corporate blogging in general — and CEO blogging in particular — there is more at stake with the blog. There are regulations to consider. Disclosure concerns. Shareholder perceptions…

These are the points made in a new article at CSO Online, an article about the challenges of CEO blogging and other Web 2.0 activities.

But isn’t this the whole point of corporate blogging … to break through such concerns and have an honest dialogue with your supporters? And to turn strangers into supporters?

I guess every blogger defines blogging in his or her own way. But if you ask me, the benefits of corporate blogging and CEO blogging far outweigh the effort it takes to do it right.

~Brandon