Business Blog Advice

If you operate a blog as part of your Internet marketing program, but you don’t currently use WordPress, you owe it to yourself to check it out. I use both WordPress and Blogger for the various blogs I publish, but I like WordPress more each time I use it.

What do I like about WordPress?

1. Quick Setup - Once you know your way around the admin area of WordPress, you can setup and customize a new blog in just a few hours. In fact, just last week I launched an information blog about real estate, and it took me all of 4 hours to get it set up how I wanted (from a functional standpoint, at least).

2. Collaboration Tools - Most blog applications have some way to assign multiple authors with varying levels of permission. But I don’t think any of them do it as well as WordPress. You can create a sign-up page to allow authors to create their own user name. The system generates their password, and stands by for your approval. What could be easier?

3. Search Engine Visible - I won’t go into the technical details of WordPress configuration (although I’d be happy to chat with you about over the phone). But suffice it to say that WordPress blogs are built in a way that makes them much easier to drive up the search engine rankings. Of course, you have to supply the quality content. But the blog sure pulls its weight!

~Brandon