Some longtime bloggers have assembled their own list of best practices for corporate blogging.

A notable quote comes from Shel Israel, co-author of the blogging book Naked Conversations.

Shel says:

“To be effective every now and then you need to do something risky, and attract attention. When you take risks you increase the chance of making a mistake, show that you are a real person. People see organizations as an ‘it.’ “

I agree with this notion, because I feel the corporate leaders who are waiting for a “best practices” book on blogging are missing the point of blogging. Blogs foster ideas and innovation, but only when you get out their and take a leap of courage. If you’re waiting for a blogging blueprint of best practices to emerge, your corporate blog will be destined to follow a trail blazed by somebody else.

~Brandon