The CEO’s Guide to Web 2.0

What the heck is “Web 2.0,” and why should a CEO or other corporate communicator care about it?

I’ve tried to offer some insight into these and other questions by creating, in essence, a CEO’s guide to Web 2.0. We will look at some key applications of the Web 2.0 universe — blogs, forums, networks and other social media. And we’ll also look at how some corporations have used these tools to the their advantage.

Here’s the article:
Communicating in Web 2.0 - Blogs, Wikis, Forums and Networks

~Brandon