Corporate Blogging: 7 Best Practices

I just posted a new article about corporate blogging, written by Kari White. It’s a well-written laundry list of blogging practices that will keep readers coming back to your blog, time and time again.

An excerpt:

“Making your blog into a blatant marketing campaign is a bad idea. Customers are looking for real answers and honest opinions. They will pick up on insincerity instantly. Use the blog for what it’s for, transparency.”