The first week of March, there will be a new e-book that you can download right from this website. The book is called The Triangle System: Blogging Your Way Up the Search Engines, and the title pretty much says it all.
This book is more of a training manual than general blogging book. Specifically, it will [...]
Blogging Tips | brandon | 
February 28, 2007 11:09 am | 
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What the heck is “Web 2.0,” and why should a CEO or other corporate communicator care about it?
I’ve tried to offer some insight into these and other questions by creating, in essence, a CEO’s guide to Web 2.0. We will look at some key applications of the Web 2.0 universe — blogs, forums, networks and [...]
Web 2.0 | brandon | 10:22 am | Comments (0)
Ann Handley, Chief Content Officer at MarketingProfs, blogs about the online creativity of real estate professionals. As blogs and other social media continue to grow in popularity, the real estate industry is catching on.
The number of real estate blogs has risen steadily over the last few years, as those in the real estate professional look [...]
Corporate Blogs | brandon | February 24, 2007 3:35 pm | Comments (1)
I just posted a new article about corporate blogging, written by Kari White. It’s a well-written laundry list of blogging practices that will keep readers coming back to your blog, time and time again.
An excerpt:
“Making your blog into a blatant marketing campaign is a bad idea. Customers are looking for real answers and honest opinions. [...]
Blogging Tips | brandon | February 15, 2007 5:47 pm | Comments (0)
I recently looked at the archive history of one of my marketing blogs … “all the way” back to the first post in April 2006.
It struck me that I didn’t even have any opening remarks about the blog. I just sort of jumped into things and started posting. I did not set any agenda or [...]
CEO Blogs | brandon | 5:34 pm | Comments (0)
I’m working on a chronicle of CEO blogs from a media coverage perspective — early predictions that turned out to be false, that kind of thing.
In the meantime, I thought you might find this USA Today story interesting. It’s from May 2005, and it gives reasons why CEOs are resistant to getting “tangled up in [...]
Blogs in the News | brandon | February 10, 2007 10:13 am | Comments (0)
Zane Safrit, CEO of Conference Calls Unlimited, blogs about a particular dumb moment in the office. Who among us cannot recognize the crush of embarrassment Zane must have felt in this situation? I’ve had a few of those moments myself.
The moral of Zane’s story: Step up to the plate and apologize when you know you [...]
CEO Blogs | brandon | 10:02 am | Comments (0)