What Should CEOs Blog About?

Jason Goldberg, CEO of Jobster, poses the question: What should CEOs blog about?

It seems Jason’s blog has drawn mixed reaction from readers. Some say his posts are irrelevant to his business. Others salute his personal and open style. What do you think? Share your input with Jason through the survey he has set up on his blog.

What’s my take? I say blog about whatever you feel is important to you. Blog about your hopes and fears, your personal and professional passions, whatever you want. Just blog honestly. There’s plenty of room on corporate websites for company news, positioning statements, and other one-sided information. A CEO’s blog should be something different … an open dialogue.

Until next time,

~Brandon