Business Blog Advice

GoDaddy CEO Bob Parsons is at it again.

Bob has an entertaining history of Super Bowl commercials being rejected by network censors, and so far this year seems to be no different. His first attempt was rejected for being “too steamy,” though by network standards that could simply mean “we don’t like you.”

Bob swears the commercials are not meant to garner publicity. Hypothetical question of the day: If they’re not meant to garner publicity, why spend so much money on a strategy that has been rejected once, twice, three times a lady? Hypothetical question #2: Is sex the only thing that differentiates GoDaddy from its competitors?

I like GoDaddy. In fact, this blog is hosted by GoDaddy (as are several other websites I own). I just wonder why a company with so many product attributes would feel compelled to use sex as their primary selling point.

For the record, I think network (sexual) censorship is selective, random, and often personally and politically motivated. I also find this whole thing entertaining. Thanks Bob!

Read Bob’s blog here