American Cancer Society, Blogging for the Public Good

I’m glad to see that charities and non-profits realize the potential power inherit within blogging. Actually, I believe this sector began blogging before the corporate and CEO crowd jumped aboard … but, alas, my coverage does not go back that far.

Take the American Cancer Society, for instance. Dr. Len’s Cancer Blog does a great job blogging for the public good. I like Dr. Len’s candid, straightforward style … hallmarks of a good blog. His post about the drug Avastin is a good example.

Nice work, Dr. Len. Nice work indeed.

-Brandon