A recent article at iMediaConnection.com talks about corporate blogging in general, and the blogs of GM, Sun Microsystems and Wells Fargo in particular.
One particular part of this article rings true for me, when the author states:
“The best corporate blogs shed their corporate happy talk and speak to people in the same tone and manner as if reader and blogger were shooting the bull at a cocktail party. There’s a reason for that. People are exposed to plenty of marketing prose and hyperbole in your ads. They don’t need more.”
Amen to that.
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