Corporate Blogs in the News

Corporate blogs have been in the news a lot lately. In the first press release listed below, the author seems skeptical that blogs will become mainstream in the corporate world. Is it just me, or does this run contrary to the fact that the author is writing a press release about corporate blogs?

I see people say this all the time: “Are corporate blogs hype, or will they become mainstream?” I’m not sure which Internet these people are watching. But on my Internet, blogs are at this very moment becoming mainstream.

Corporate blogs in the news (offsite):

Are Corporate Blogs De Rigueur, or Fading Fast? Utah Communications Experts Report From the Blogosphere

3 Big Brands Reinvent Themselves with Blogs

Blogging, and knowing how to do it properly