Business Blog Advice

I was reading through some CEO blogs today when I stumbled across a gem. Naomi Simson, CEO of online gift provider RedBallon Days, blogged quite elegantly about the importance of time management, focus and prioritization.

My favorite tidbit:

“Here’s the deal. We all get 24 hours a day…it is a very fair distribution of resources. We all get the same amount. (Of course it’s what we do with it that makes the real difference).”

Read Naomi’s post: Time Poor, Time Rich

CEO & Corporate Blogs in Focus - 12/11/06

JupiterMedia’s CEO Alan Meckler discusses Yahoo, the Wall Street Journal, and subscription-bases business models.
>> Read it

Richard Edelman of Edelman PR talks about corporate blogging in a world of ever-shrinking media attention.
>> Read it

Farmer Jonathan from Stonyfield Farms explains how you can sponsor a cow this Christmas. A very mooooving gift idea.
>> Read it

Boeing’s Randy Baseler makes a few predictions about the future of commercial air travel. Mood lighting on an airliner? You bet!
>> Read it

Robert Scoble of Microsoft gives some insight on Expression Web, the company’s new generation of FrontPage web development technology.
>> Read it

Silverpop CEO Bill Nussey shares his perspective on spam, email deliverability and email marketing as a whole.
>> Read it

Steven Silvers of Denver-based PR firm GBSM blogs about the state of traditional advertising in the age of new media.
>> Read it

I’m glad to see that charities and non-profits realize the potential power inherit within blogging. Actually, I believe this sector began blogging before the corporate and CEO crowd jumped aboard … but, alas, my coverage does not go back that far.

Take the American Cancer Society, for instance. Dr. Len’s Cancer Blog does a great job blogging for the public good. I like Dr. Len’s candid, straightforward style … hallmarks of a good blog. His post about the drug Avastin is a good example.

Nice work, Dr. Len. Nice work indeed.

-Brandon 

A recent article at iMediaConnection.com talks about corporate blogging in general, and the blogs of GM, Sun Microsystems and Wells Fargo in particular.

One particular part of this article rings true for me, when the author states:

“The best corporate blogs shed their corporate happy talk and speak to people in the same tone and manner as if reader and blogger were shooting the bull at a cocktail party. There’s a reason for that. People are exposed to plenty of marketing prose and hyperbole in your ads. They don’t need more.”

Amen to that.

3 Big Brands Reinvent Themselves with Blogs

Corporate blogs have been in the news a lot lately. In the first press release listed below, the author seems skeptical that blogs will become mainstream in the corporate world. Is it just me, or does this run contrary to the fact that the author is writing a press release about corporate blogs?

I see people say this all the time: “Are corporate blogs hype, or will they become mainstream?” I’m not sure which Internet these people are watching. But on my Internet, blogs are at this very moment becoming mainstream.

Corporate blogs in the news (offsite):

Are Corporate Blogs De Rigueur, or Fading Fast? Utah Communications Experts Report From the Blogosphere

3 Big Brands Reinvent Themselves with Blogs

Blogging, and knowing how to do it properly