Business Blog Advice

If corporate blogs were a popularity contest, I’d vote for The Bovine Bugle. The Bugle is written by “Farmer Jonathan” at Stonyfield Farms, a Vermont-based provider of organic dairy products.

In my opinion, a corporate blog should strive to tear down walls (real or perceived) between company and customer. But so many corporate blogs miss this point, choosing instead to shovel press releases and brochure copy onto their blogs. For shame!

But Jonathan Gates really gets it. His blog is a pleasure to read for its freshness (no pun intended), candor and subject matter. When I see the Stonyfield logo in the store from now on, I’ll instantly remember this story of a mysteriously broken window in the youngstock barn. And magically, the company becomes more than “just a company” in my mind.

CEO Bloggers, take note. If you want to use your blog to make people feel like their part of your company, you would do well to spend a little time with Farmer Jonathan.

Comments welcome!